Digital Fundraising Lead

Location: Remote/Hybrid (with occasional travel to AADI headquarters)
Reports To: Head of Fundraising and Communications
Salary: Competitive, based on experience

Closing Date: March 16^th 2025

About Autism Assistance Dogs Ireland (AADI)

Autism Assistance Dogs Ireland is a national charity dedicated to transforming the lives of autistic children and their families. Through its highly trained assistance dog programmes, AADI fosters independence, safety, and inclusion for children while providing invaluable companionship and support to families across Ireland.

Role Overview

We are seeking a dynamic and results-driven Digital Fundraising Lead to take ownership of AADI’s digital fundraising strategy. This role will be instrumental in delivering fundraising income targets by maximising digital channels, optimising donor engagement, and creating innovative online fundraising campaigns.

You will be responsible for developing and executing digital fundraising initiatives that increase donor acquisition, retention, and revenue. Your work will play a key role in expanding AADI’s reach, strengthening brand awareness, and building a community of engaged supporters.

Key Responsibilities

Digital Fundraising & Campaign Development

• Set, monitor, and achieve ambitious revenue targets for digital fundraising initiatives, ensuring sustainable and scalable income growth.
• Develop and execute AADI’s digital fundraising strategy across all online channels, ensuring income targets are met and exceeded.
• Plan and manage innovative digital fundraising challenges, peer-to-peer fundraising campaigns, and other online activations to engage supporters and increase revenue.
• Identify and leverage emerging digital trends and technologies to enhance AADI’s fundraising efforts.
• Optimise existing digital campaigns, such as Sponsor A Puppy, Digital Challenges, and Direct to Donate, ensuring continuous growth and donor engagement.

Digital Engagement & Community Building

• Develop and implement strategies to grow and nurture AADI’s online donor community.
• Work closely with the communications team to ensure fundraising messaging is compelling and aligned with AADI’s brand.
• Develop retention strategies to convert one-time digital donors into recurring supporters, optimising engagement across email, social, and paid media.
• Optimise the user experience for donors across digital platforms, ensuring ease of donation and supporter engagement.

Website & Digital Advertising

• Manage and optimise AADI’s website for fundraising conversions, ensuring best practices in SEO, user experience, and donor journey.
• Develop and oversee digital advertising strategies, including Meta, Google Ads, PPC, and retargeting campaigns, to drive traffic and maximise conversions.
• Ensure strong data-driven decision-making by implementing and analysing A/B testing, donor behaviour analytics, and conversion tracking.

Social Media & Email Fundraising

• Lead on paid and organic digital fundraising efforts across Facebook, Instagram, LinkedIn, Twitter, and TikTok, growing reach and engagement.
• Develop and execute email fundraising campaigns, ensuring personalised, compelling, and well-segmented supporter communications.
• Create and manage digital content that drives donor engagement and fundraising participation.

Data, Reporting & Optimisation

• Monitor, analyse, and report on digital fundraising performance, identifying key insights and areas for growth.
• Use data-driven insights to optimise digital campaigns, improve donor retention, and increase conversion rates.
• Work with the fundraising team to integrate digital efforts into broader fundraising strategies, ensuring a cohesive and effective donor journey.

Partnership & Collaboration

• Identify and develop strategic partnerships with digital influencers, corporate sponsors, and third-party fundraising platforms to expand AADI’s digital reach.
• Collaborate with external agencies, designers, and content creators to enhance digital fundraising efforts.
• Work closely with the Corporate Partnerships Manager and other fundraising team members to maximise revenue opportunities.
• Partner with the Head of Fundraising & Communications, Corporate Partnerships Manager, and Volunteer Coordinator to identify digital needs and create tailored strategies for growth.

Key Skills & Experience

Essential:

• Two or more years’ experience in digital fundraising, digital marketing, or a similar role within the non-profit sector.
• Strong knowledge of digital fundraising platforms, social media advertising, PPC, SEO, and email marketing.
• Experience in working with Meta Ads Manager, Google Ads, CMS platforms and online peer-to-peer fundraising platforms.
• Ability to analyse data and apply insights to improve performance and optimise digital efforts.
• Excellent project management skills with the ability to juggle multiple campaigns and deadlines.
• Proficiency in using CRM and email marketing platforms such as Mailchimp, HubSpot, etc.
• Experience with Google Analytics and social media insights tools to track performance and measure impact.

Desirable:

• Experience in working with Meta Fundraising Tools, Google Ad Grants, and online peer-to-peer fundraising platforms.
• Strong copywriting and storytelling skills, with a passion for creating engaging digital content.

• Knowledge of the Irish charity and fundraising landscape.
• Familiarity with accessibility best practices in digital fundraising.

Why Join AADI?

• Be part of a mission-driven organisation making a real difference in the lives of autistic children and their families.
• Lead and innovate within a growing digital fundraising function with strong potential for impact.
• Work within a passionate and supportive team dedicated to making a difference.
• Competitive salary and benefits package, with opportunities for professional development.

How to Apply

Please submit your CV and a cover letter detailing why you would be the perfect fit for this role to david@aadi.ie